Coca-cola has to be in direct contact with its buyers through verbal communication. The business, through its creation centres, has many options because of its trained staff to speak to customers about all issues. Oral Communication: Oral communication is information spoken orally; the use of speech.Click to see full answer. In this manner, how does Coca Cola communicate with customers?Coca-cola needs to be in direct contact with its customers through verbal communication. The company, through its production centres, has many opportunities for its trained staff to talk to customers about all issues. Oral Communication: Oral communication is information spoken by mouth; the use of speech. what type of advertising does Coca Cola use? Types of Media used to Promote Coca-Cola Visual and aural media includes television, radio, cinema, posters, billboards, and direct mailing. Various types of media are used to advertise the Coca-Cola brand in general, and Coca-Cola drink in particular. Additionally, how does Coca Cola promote its brand? Coca-Cola commissioned the bottle design as a piece of defensive marketing, but began promoting the shape as much as the logo and product. Even after plastic replaced glass as the standard means of drinking Coke in countries like the US, the company continued to promote the image of the Coke bottle as an icon.Does Coca Cola use an advertising agency?Three years ago, Coca-Cola announced a shift in its marketing strategy that united all trademark Coke brands under the global campaign “Taste the Feeling.” At that time, Coca-Cola worked with four agencies on the global push, including Mercado-McCann, Santo, Sra. Rushmore and Oglivy & Mather.