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How to Start a Blog and Make Money in 2021

1. Pick your blog’s name and niche

First, it’s time to pick a name and niche for your new blog.

The name of your blog is what readers will see first (like yourblog.com), so it should ideally represent either the general topics you’ll be writing about—or it could be your own name, that of your business, a clever combination of words, or otherwise.

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Your blog’s niche is the general topic area that you’ll be focusing your content around. Examples include topics like travel, food, fashion, lifestyle, technology, and otherwise. Incorporating a word or two that clearly signals what your content is about, within the name of your blog (like fashionbyjane.com or watchryanhike.com)—will be very helpful for your future blog readers.

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2. Get your blog online (web hosting)

The second step in starting a blog, is actually getting your blog online. That’s what a web hosting company will do for you. In this step, you’ll be selecting the blogging platform and web hosting plan you’ll use to get your blog online.

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The combination of blogging platform & web hosting I personally use (and that most other bloggers use) is a WordPress blog, hosted by Bluehost. WordPress is a free publishing platform that’s been around since 2003 and now powers more than 60% of all blogs on the Internet. Bluehost is one of the most established, reliable companies in the blog hosting industry. This combination is what we’ll be using to start your blog. Now, let’s get your hosting set up.

3. Design your blog with a free WordPress theme

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Now that we’ve gotten through the crucial setup phase of starting a blog, it’s time to have a little more fun.

Designing your WordPress blog is when you might start to feel a little friction with this process though (if you’ve never worked on a blog before), but I promise this won’t get too technical.

Plus… the last thing I want is for the very minor technical side of starting a blog to derail your progress today. That’s why, in my free course How to Build a Blog in 7 Days, I break this technical setup process down into an even more actionable, step-by-step checklist for you.

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If you want to start a blog and make money from it, WordPress is your smartest option

Let’s cover some basic terminology, so you understand why WordPress is the right platform (also known as a Content Management System or CMS) to run your blog on.

Since I first started blogging over a decade ago, I’ve been running my blog on WordPress and I couldn’t be happier with the amount of flexibility, control and long-term growth potential that decision has afforded me.

Now, one thing you need to be careful of, is that WordPress comes in two very different platforms. There’s WordPress.com and WordPress.org. They have almost the same name, but there are very big differences between the two:

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