Positioning. Definition: How you differentiate your product or service from that of your competitors and then determine which market niche to fill. Positioning helps establish your product’s or service’s identity within the eyes of the purchaser.Click to see full answer. Accordingly, what do you mean by positioning?Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. Primarily, positioning is about “the place a brand occupies in the mind of its target audience”. Positioning is now a regular marketing activity or strategy.Likewise, what does positioning mean in business? In marketing and business strategy, market position refers to the consumer’s perception of a brand or product in relation to competing brands or products. Market positioning refers to the process of establishing the image or identity of a brand or product so that consumers perceive it in a certain way. Similarly, you may ask, what is meant by product positioning? Product positioning is an important element of a marketing plan. Product positioning is the process marketers use to determine how to best communicate their products’ attributes to their target customers based on customer needs, competitive pressures, available communication channels and carefully crafted key messages.What is a positioning strategy?A positioning strategy is when a company chooses one or two important key areas to concentrate on and excels in those areas. An effective positioning strategy considers the strengths and weaknesses of the organization, the needs of the customers and market and the position of competitors.