What is product assortment in retail?What is product assortment in retail?

Product assortment is the different types of products that a business makes or a retailer offers for sale. Product assortment consists of the following characteristics: Breadth: The breadth of a company’s products relates to the number of product lines a company produces or a retailer carries.Click to see full answer. People also ask, what does assortment mean in retail?Product assortment is the different types of product lines and products that a company produces or a retailer offers for sale. Product assortment is characterized by its breadth, length, depth, and consistency.Also Know, how can product assortment be improved? Here are some ideas to get you started: Eliminate low value categories. Analyze size and color sales then reduce low performing choices. Optimize assortment around key price points. You don’t have to serve every market. Also question is, why is product assortment important? The reasons for that are because the assortment of products is critical to demand generation and shopper satisfaction. One of the main ways a retailer can increase the financial performance is by increasing the level of customer satisfaction through the variety of products on offer.What is assortment display?Assortment Display. An interior display in which a retailer exhibits a wide range of merchandise for the customer. It may be open or closed.

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