The retailing concept is an idea that examines the evolution of the and transformation of the retail life cycle. This concept was first introduced by Professor McNair from Harvard University. The retailing concept suggests new retailers will typically begin with low-cost and low-margin operations.Click to see full answer. Similarly one may ask, what is retailing and its types? Types of Retailing Store Retailing: Department store is the best form of store retailing, to attract a number of customers. The other types of store retailing includes, speciality store, supermarket, convenience store, catalogue showroom, drug store, super store, discount store, extreme value store.Also Know, what are the functions of a retailer? Buying: A retailer buys a wide variety of goods from different wholesalers after estimating customer demand. Storage: ADVERTISEMENTS: Selling: The retailer sells goods in small quantities according to the demand and choice of consumers. Grading and Packing: Risk-bearing: Transportation: Financing: Sales promotion: Accordingly, what is retailing explain the concept of shopper marketing? Shopper Marketing can be defined as follows: It is an integrated and strategic approach to a customer’s in-store experience which is seen as a driver of both sales and brand equity. Back then, P&G and Wal-Mart worked together to cluster their baby products into one shopper aisle.Who is called retailer?retailer. A business or person that sells goods to the consumer, as opposed to a wholesaler or supplier, who normally sell their goods to another business.