The paradox of choice is an observation that having many options to choose from, rather than making people happy and ensuring they get what they want, can cause them stress and problematize decision-making. As a consequence, decision-making processes can become stalled (See: analysis paralysis).Click to see full answer. Regarding this, what is the phenomenon known as the paradox of choice?The Paradox of Choice – Why More Is Less is a 2004 book by American psychologist Barry Schwartz. In the book, Schwartz argues that eliminating consumer choices can greatly reduce anxiety for shoppers. Autonomy and Freedom of choice are critical to our well being, and choice is critical to freedom and autonomy.Beside above, what does the Paradox of Choice say is likely to happen when we are presented with many choices on something we are looking for? The paradox of choice is that the diversity of our choices cause us stress and, ultimately, a feeling of trapped unhappiness. If you have multiple choices and end up dissatisfied with the choice you made…well, then there is really only one person to blame. The paradox of choice does not apply only to consumer goods. Subsequently, one may also ask, what is the paradox of choice quizlet? First effect: it creates paralysis, rather than liberation. The second effect: is that even if we manage to make a choice, we end up less satisfied with the result of the choice than we would be if we had fewer options to choose from.How do you overcome the paradox of choice? Here are three ways to do it. Write down a list. Author and creativity expert Scott Berkun explains how writing a simple list can clear-up anxiety around options we may not even be aware of. Give yourself time to just breathe. Come up with just three options, then outsource the decision.