What is marketing according to William Stanton?

William J. Stanton has defined marketing as “a total system of interacting business. activities designed to plan, price, promote and distribute want-satisfying products and. services to present and potential customers”.Click to see full answer. Just so, what is the best definition of marketing?Marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. It is the process of communicating the value of a product or service through positioning to customers.Likewise, what is marketing in simple words? Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company. Keeping this in consideration, what is pricing according to Philip Kotler? The definition of Price according to Philip Kotler is : “ Price is the amount of money charged for a product or service.” Broadly, price is the total amount that being exchange by the customer to obtain a benefit of the product or service owning.What is Philip Kotler definition of marketing?Philip Kotler defined marketing as “Satisfying needs and wants through an exchange process”. In this context, marketing can be defined as “the management process that seeks to maximise returns to shareholders by developing relationships with valued customers and creating a competitive advantage”.

Leave a Reply

Your email address will not be published. Required fields are marked *